Coca-Cola is the giant soda company that has been dominating the world with its soft drinks for centuries. People have become so addicted that it has become a part of their lives worldwide.
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It has been served in every small gathering, not only in parties, but even if family members are having dinner together, they keep out a Coke in the center of the dining table.
Coca-Cola: More Than Just a Drink
You may or may not believe that in countries like Mexico, in a town called Chiapas, consumption of Coke is exceptionally high, so much so that they believe that Coca-Cola can heal the sick, where they use it on sick people and even pray to Coca Cola.
The people of Chiapas drink almost 2 liters of Coca Cola per day due to a lack of water and even a lack of misinformation about health benefits.
No matter how much you show them a disadvantage about Coca Cola, people of Chiapas are not willing to accept it. Even if they are suffering from diabetes, they are not willing to give up soft drinks.
Drawbacks of Coca cola
Coca-Cola has many drawbacks, but still people worldwide consume this drink willingly. The company spent a tremendous amount of money on advertising in every field: games, movies, billboards, big banners, and much more .
Coca-Cola is the world’s top plastic polluter. They are the largest plastic polluter in the whole world, producing over 3,000,000 tons of plastic packaging every year.
Do you know who Coca-Cola specifically targets? The younger generation, because once a kid starts drinking Coca-Cola, they will be their long-term customer. There will be a huge chance of making kids and teenagers addicted to these soft drinks.
Have you ever noticed how Coca-Cola brands itself with themes of happiness, friendship, family, celebration, and Christmas? Because it’s playing with the human physiology too. Whatever the occasion people celebrate , people add Coca Cola to their list .
Over the past few years, it has repeatedly gotten blow after blow. The growing body of research that proves the negative health effects of soda, including high risk of heart disease and obesity.
Global efforts have been made to reduce the consumption of sugar-filled beverages. Despite the excruciatingly slow pace of progress, consumers are increasingly giving up soda.
Coca Cola Entered the Dairy Industry
So now, getting much negative feedback from every side, Coca-Cola has started moving towards cow milk. Yes, cow milk is called Fairlife. We all know that Coca-Cola is the world’s biggest beverage maker because of its soft drinks. It’s well-known in every household.
So once the company had a study that showed sugary drinks like soda are bad for people’s health. It moves to cow milk. Fairlife
Fairlife was launched in 2/2012 between Coca Cola and a dairy wholesaler. Later on, in the year 2020, Coca-Cola fully acquired the company, and it is one of the most expensive purchases Coca-Cola has ever made; its around $6,000,000,000 That’s a hefty sum.
The milk has five flavours
- WHOLE MILK.
- CHOCOLATE
- STRAWBERRY
- FAT-FREE
- REDUCE FAT
So do you know why this soda giant moved towards the dairy market? The reason behind it is mainly the consumer. Thanks to those consumers who are conscious of their health.
As many studies show, any kind of sugary drink is bad for human health. It increases the risk of obesity, diabetes, cardiovascular conditions, and kidney and liver disease, among other problems.
Consumers’ Choices
Day by day, people worldwide are gradually focusing on healthier choices and avoiding sugary drinks. Not only Coca-Cola but also many other companies that manufacture sugary drinks are moving towards other sugarless avenues like coffee, tea, or milk and giving them a wellness twist.
So these are the main reasons Coca-Cola is shifting its product from unhealthy drinks to healthy drinks. With these dairy products coca-cola has made a huge profits
Though Coca-Cola is the fastest-growing US brand, there are other players in this race, like Pepsi, who are also trying to expand their business beyond the market for sugary drinks.
Now the companies are moving towards all products like regular water, coconut water, and sparkling water; after all, the water market is around $14,000,000,000 worldwide .
So, whether it’s milk or water, one thing is clear : these soda giants are becoming more than just bubbles.
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